Privacy Policy

    Effective Date: September 24, 2026

    SoFlo Biomechanics ("we," "us," or "our") operates the website soflobiomechanics.co and provides functional fitness and biomechanics training services at our studio location. This Privacy Policy explains how we collect, use, and protect your personal information.

    Information We Collect

    Information You Provide Directly:

    • Name, email address, phone number (when booking an assessment or contacting us)
    • Billing and payment information (processed securely through our payment provider)
    • Health and fitness information you share during assessments and training
    • Posture and movement photographs taken as part of our assessment process
    • Communications you send to us via email, phone, or contact forms

    Information Collected Automatically:

    • Website usage data (pages visited, time on site, referral source)
    • Device information (browser type, operating system, screen resolution)
    • IP address and approximate geographic location
    • Cookies and similar tracking technologies

    We use Google Analytics and the Meta Pixel to understand how visitors use this website and to measure our advertising. These tools record the pages you visit and whether you submit our form. They do not receive what you type into the form. You can opt out of Google Analytics with Google's browser add-on and manage Meta ad tracking in your Facebook ad settings.

    How We Use Your Information

    • Schedule and manage your appointments and training sessions
    • Conduct posture and movement assessments
    • Communicate with you about your training, appointments, and account
    • Process payments and manage billing
    • Track your training progress over time
    • Send you relevant updates about our services (with your consent)
    • Improve our website and services
    • Comply with legal obligations

    Posture & Progress Photos

    As part of our Functional Patterns assessment process, we take posture and movement photographs. These photos are used exclusively for your training and progress tracking, stored securely, and never shared publicly without your explicit written consent.

    How We Share Your Information

    We do not sell your personal information. We may share information with payment processors, scheduling platforms, Truemed (at your request for HSA/FSA), service providers (including Google and Meta for website analytics and advertising measurement), and legal authorities if required by law.

    Your Rights

    You have the right to access, correct, or delete your personal information, opt out of marketing communications, and request copies of your posture/progress photographs. Contact us at soflobiomechanics@gmail.com.

    Contact Us

    SoFlo Biomechanics
    222 N Federal Hwy, Suite 104
    Dania Beach, FL 33004
    📞 1-954-861-0606
    ✉️ soflobiomechanics@gmail.com